{"id":6591,"date":"2015-10-06T10:49:19","date_gmt":"2015-10-06T08:49:19","guid":{"rendered":"http:\/\/www.spotern.com\/fr\/blog\/?p=6591"},"modified":"2015-10-06T11:06:43","modified_gmt":"2015-10-06T09:06:43","slug":"pepsi-perfect-retour-vers-le-futur-du-placement-de-produit","status":"publish","type":"post","link":"https:\/\/www.spotern.com\/fr\/blog\/pepsi-perfect-retour-vers-le-futur-du-placement-de-produit\/","title":{"rendered":"Pepsi Perfect, Retour vers le futur du placement de produit"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6595\" src=\"http:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfectRetourverslefutur.jpg\" alt=\"PepsiPerfectRetourverslefutur\" width=\"620\" height=\"400\" srcset=\"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfectRetourverslefutur.jpg 620w, https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfectRetourverslefutur-300x194.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Les fans de la saga\u00a0se souviennent de la sc\u00e8ne o\u00f9 Marty McFly commande un Pepsi Perfect dans le\u00a0<strong>Cafe 80&rsquo;s<\/strong> de <strong><a href=\"https:\/\/fr.wikipedia.org\/wiki\/Retour_vers_le_futur_2\">Retour vers le futur II<\/a><\/strong>&#8230; Pour f\u00eater les 30 ans de la trilogie et surtout l&rsquo;arriv\u00e9e de Marty dans le futur le 21 octobre prochain, la marque de soda a d\u00e9cid\u00e9 de commercialiser en \u00e9dition limit\u00e9e cette bouteille de <strong><a href=\"http:\/\/www.pepsi.fr\/\">Pepsi<\/a><\/strong> futuriste !<\/p>\n<p><!--more--><\/p>\n<p>\u00ab\u00a0Les fans ont toujours \u00e9t\u00e9 un peu fou \u00e0 ce sujet\u00a0\u00bb, confie \u00e0 <strong><a href=\"http:\/\/www.usatoday.com\/\">USA Today<\/a><\/strong> Lou Arbetter, directeur marketing\u00a0de PepsiCo. \u00ab\u00a0Nous voulions donc profiter du fait que Marty voyageait dans le futur ce mois-ci pour donner vie \u00e0 ce produit !\u00a0\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6592\" src=\"http:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/bttf-pepsiperfect-moviestill-700x378.jpg\" alt=\"bttf-pepsiperfect-moviestill-700x378\" width=\"620\" height=\"335\" srcset=\"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/bttf-pepsiperfect-moviestill-700x378.jpg 700w, https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/bttf-pepsiperfect-moviestill-700x378-300x162.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Dans Retour vers le futur II, Michael J. Fox alias Marty McFly d\u00e9couvre <strong><a href=\"http:\/\/backtothefuture.wikia.com\/wiki\/Cafe_80's\">le Cafe 80&rsquo;s<\/a><\/strong>, une sorte de diner qui rapp\u00e8le le \u00ab\u00a0meilleur\u00a0\u00bb des ann\u00e9es 80\u00a0aux habitants de Hill Valley ! Lors de sa visite, une machine automate livre \u00e0 Marty une bouteille de Pepsi Perfect :<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/11BwLs3pHF4?controls=0\" width=\"620\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pour surfer sur ce placement de produit des ann\u00e9es 80, Pepsi sort le 21 octobre prochain cette bouteille en \u00e9dition limit\u00e9e \u00e0 6500 exemplaires.\u00a0Ce Pepsi Perfect n&rsquo;est rien de plus qu&rsquo;un Pepsi normal avec du vrai sucre de-dans !\u00a0La bouteille \u00e9v\u00e9nement\u00a0sera vendue en ligne aux alentours de 20$ (un peu moins que les 50$ pay\u00e9s par le Doc dans le film) jusqu&rsquo;\u00e0 \u00e9puisement&#8230; il ne reste plus qu&rsquo;\u00e0\u00a0surveiller les r\u00e9seaux sociaux pour guetter la mise en vente. La marque s&rsquo;est m\u00eame fendue d&rsquo;un spot pour f\u00eater cette sortie :<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XrwRdzFP-fY?controls=0\" width=\"620\" height=\"349\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Pepsi distribuera \u00e9galement 1500 bouteilles de ce Pepsi Perfect\u00a0\u00e0 l&rsquo;occasion du\u00a0<strong><a href=\"http:\/\/www.newyorkcomiccon.com\/\">New York Comic Con le 8 octobre prochain<\/a><\/strong> aux\u00a0fans habill\u00e9s comme Marty qui cherchent \u00e0 \u00ab\u00a0compl\u00e9ter leur panoplie\u00a0\u00bb pr\u00e9cise Arbetter.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6593\" src=\"http:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/bttf-pepsiperfect-promo-700x933.jpg\" alt=\"bttf-pepsiperfect-promo-700x933\" width=\"620\" height=\"826\" srcset=\"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/bttf-pepsiperfect-promo-700x933.jpg 700w, https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/bttf-pepsiperfect-promo-700x933-225x300.jpg 225w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>Alors que <strong><a href=\"http:\/\/www.backtothefuture.com\/news-events\/latest-news\/Reston,-Virginia-to-Change-Its-Name-to-Hill-Valley#sthash.xhbcbVb5.dpbs\">la ville de Reston en Virginie sera renomm\u00e9e \u00ab\u00a0Hill Valley\u00a0\u00bb<\/a><\/strong> \u00e0 partir du 21 octobre prochain&#8230;cette op\u00e9ration Pepsi vient grossir les rangs des marques qui tentent de concr\u00e9tiser le futur imagin\u00e9 dans les ann\u00e9es 80 par Rober Zemeckis&#8230; on pense par exemple\u00a0<strong><a href=\"http:\/\/www.spotern.com\/fr\/blog\/casio-reedite-la-montre-de-marty-mcfly-dans-retour-vers-le-futur\/\">\u00e0 la ressortie de la montre de Marty<\/a><\/strong>,<strong>\u00a0<\/strong>du c\u00f4t\u00e9 de l&rsquo;<strong><a href=\"http:\/\/www.spotern.com\/fr\/blog\/slide-lhoverboard-de-marty-mcfly-selon-lexus\/\">Hoverboard<\/a><\/strong> on peut \u00eatre d\u00e9\u00e7u, en revanche on attend la sortie imminente des Nike Air Mag auto-la\u00e7ante !<\/p>\n<p>Une photo post\u00e9e le 9 septembre dernier sur <strong><a href=\"https:\/\/twitter.com\/thebetamax\">le compte Twitter de Max Erdenberger<\/a><\/strong>\u00a0a d&rsquo;ailleurs mis le feu aux poudres. Le directeur artistique de l\u2019agence de pub Wieden + Kennedy y prenait la pose tenant la tant convoit\u00e9e Nike Air Mag\u00a0de Marty Mcfly avec la simple mention \u00ab\u00a021 Octobre 2015\u00a0\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\" lang=\"fr\">\n<p dir=\"ltr\" lang=\"es\">October 21, 2015 <a href=\"http:\/\/t.co\/uOCp5L8BXz\">pic.twitter.com\/uOCp5L8BXz<\/a><\/p>\n<p>\u2014 Max Erdenberger (@thebetamax) <a href=\"https:\/\/twitter.com\/thebetamax\/status\/641656099800616960\">9 Septembre 2015<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les fans de la saga\u00a0se souviennent de la sc\u00e8ne o\u00f9 Marty McFly commande un Pepsi Perfect dans le\u00a0Cafe 80&rsquo;s de Retour vers le futur II&#8230; Pour f\u00eater les 30 ans de la trilogie et surtout l&rsquo;arriv\u00e9e de Marty dans le futur le 21 octobre prochain, la marque de soda a d\u00e9cid\u00e9 de commercialiser en \u00e9dition limit\u00e9e cette bouteille de Pepsi futuriste !<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[115,206,817],"class_list":["post-6591","post","type-post","status-publish","format-standard","hentry","category-wanted","tag-placement-de-produit","tag-retour-vers-le-futur","tag-pepsi-perfect"],"acf":{"post_thumb":{"ID":6596,"id":6596,"title":"PepsiPerfect","filename":"PepsiPerfect.jpg","filesize":338143,"url":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","link":"https:\/\/www.spotern.com\/fr\/blog\/pepsi-perfect-retour-vers-le-futur-du-placement-de-produit\/pepsiperfect\/","alt":"","author":"5","description":"","caption":"","name":"pepsiperfect","status":"inherit","uploaded_to":6591,"date":"2015-10-06 08:46:49","modified":"2015-10-06 08:46:49","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.spotern.com\/fr\/blog\/wp-includes\/images\/media\/default.png","width":80,"height":50,"sizes":{"thumbnail":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","thumbnail-width":80,"thumbnail-height":50,"medium":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","medium-width":80,"medium-height":50,"medium_large":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","medium_large-width":80,"medium_large-height":50,"large":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","large-width":80,"large-height":50,"1536x1536":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","1536x1536-width":80,"1536x1536-height":50,"2048x2048":"https:\/\/www.spotern.com\/fr\/blog\/wp-content\/uploads\/2015\/10\/PepsiPerfect.jpg","2048x2048-width":80,"2048x2048-height":50}}},"_links":{"self":[{"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/6591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=6591"}],"version-history":[{"count":3,"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/6591\/revisions"}],"predecessor-version":[{"id":6599,"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/6591\/revisions\/6599"}],"wp:attachment":[{"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=6591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=6591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotern.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=6591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}